PANTONE COLOR Of The YEAR 2020 : CLASSIC BLUE

We all follow the color of the year, yet do we know when it started? How did it start? or Who started it? Well, we are here to update you on that information!

" We are living in a time that requires trust and faith. It is this kind of consistency and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.

Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication."


- Leatrice Eiseman Leatrice Eiseman

EXECUTIVE DIRECTOR OF THE PANTONE COLOR INSTITUTE


ABOUT PANTONE

WHEN DID IT START?

PANTONE Limited Liability Company was started during the 1950s by brothers Mervin and Jesse Levine, M & J Levine Advertising. At that time, it was a commercial printing company. Currently, it is best known for its Pantone Matching System (PMS). This system is largely used in designing, printing, fashion, different types of coated and non-coated materials, both digitally and physically.


WHO STARTED PANTONE?

During 1956, the brothers hired a part-timer, Lawrence Herbert. He used his chemistry knowledge to systematise and simplify the company's stock of pigments and production of colored inks. By 1962, Herbert was running the ink and printing division at a profit, while the commercial-display division was in debt; he subsequently purchased the company's technological assets from the Levine Brothers and renamed them "Pantone".


HOW DID IT START? The PMS is a standardised system that reproduces color. It also gives all the colors a particular name or number, which makes it easy to differentiate. PMS system standardises all its colors so that it can be used by everyone to make sure that all their products match the color, despite the distance or time without actually contacting one another. After many years, Pantone became one of the leading companies that conveyed designers, manufacturers, product developers, etc to understand the color psychology and its importance towards the market. Thus, giving rise to the color of the year. It is rumoured that the leaders of the color industry, all over the world gathered together and then decided the first color of the year under Pantone.


PANTONE COLOR OF THE YEAR The Pantone color of the year started in 2000. The color of the year then was Cerulean Blue, it represented the sentiments, the trends, the beginning of a new era. Every year, after all the analysis and statistics a particular color is decided as the color of the year. It is then announced during the first week of December (previous year). In 2020, the Pantone color of the year is Classic Blue 19-4052.


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